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What is Social Media Marketing

What Is Social Media Marketing?

Enough has already been said about social media, how it reshapes consumer behavior, and how organizations can use it to turn the wheel of fortune in its favor.

Despite the massive amount of information on the web, so many businesses struggle to wrap their head around “social media marketing” and how it works.

So, I decided to come up with a comprehensive guide that will simplify social media marketing for those struggling to develop successful marketing strategies.

Social media is a network of over 3.5 billion users that just love to share, seek, and create information.

As a marketer or business owner, how could you utilize this network in a way that produces great results for your business?

Social media channels have rapidly become an inseparable part of business development strategies. You can’t overlook the impact of “social” when it comes to building meaningful connections with consumers.

What ls Social Media Marketing?

Here is how Investopedia defines the term:

“Social media marketing (SMM) is the use of social media websites and social networks to market a company’s products and services.”

But this definition is missing something really important. Let’s make it more simple and clear:

“Social media marketing is the process of creating tailored content for each social media platform to drive engagement and promote your business.”

Social media marketing is all about connecting with your audience or customers and helping them understand your brand better. It is incredibly beneficial to your business growth.

Imagine you’re going to meet someone for the first time with an intention to build a good relationship.

What should you do to make that person like you instantly because you’re not going to get a second chance? Will you succeed if you meet that person and say things that are boring or meaningless?

People tend to like you more when you make them happy, no matter how you do that.

Just like the offline world, your social media marketing success largely depends on your ability to find and make your target audience happy so that they like your brand and share your stories with others.

Your social media marketing efforts will produce no results if your story isn’t worth sharing.

 

What is social media marketing?

 

Why Is Social Media Marketing Important Today?

Today’s consumers rush to browse social media when they want to know more about an organization or product because that’s where they’ll find others talking about that business.

What if you don’t have a social media presence? You’ll miss a great opportunity to make an impression.

Take a look at these stats from Oberlo to have a feel of why having a sound social media marketing strategy is imperative to business success in 2020 and beyond:

  • 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.
  • 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users.
  • Facebook alone has over 2.7 billion monthly active users.

Your customers and prospects are using social media channels every single day, multiple times a day. Check out this blog to know how much time an average person spends on social media. 

Social media is an ideal place for brands looking to gain insights into their audience’s interests and tastes. The way experts see it, smart companies will continue to invest in social media to achieve sustainable business growth.

Whether you want to launch a new product or a business, social media is the perfect launchpad to create a buzz around your initiatives. As we move further into the future of e-commerce, it’s clear that social media marketing isn’t just an option.

In an increasingly competitive environment, your business can’t afford to miss out on social media.

It’s especially competitive in the social media influencer space, where there are thousands of new influencers starting a brand every day.  If you’re trying to build more of an online presence to become a social media influencer, make sure to read our comprehensive guide.

Similar Post: The Importance Of Social Media Marketing

5 Benefits Of Social Media Marketing 

The concept of social media marketing has evolved over the years. A few years ago, the sole purpose of using social media channels was to generate website traffic.

Today, it has developed into something more than just a place to broadcast content.

You can have a social media marketing strategy in place to achieve a broad range of benefits from creating two-way conversations with potential customers to expand the reach of whatever you’re selling. I am going to mention the top 5 benefits of social media marketing:

1. SMM Consistently Warms Up A New Audience For Your Business

How to be a social media influencer

 

There’s nothing worse than facing a cold audience or people who haven’t interacted with your brand before.

Social media marketing opens up doors to tools and tactics that make it easy to warm up a new audience for your business.

Facebook and other social platforms allow you to use content to connect with the potential audience and warm them up. While it’s hard to get people’s attention, you can easily break through the noise with engaging content.

For example, creating an interesting Facebook video ad can drive people to know more about you.

2. SMM Builds Stronger Relationships With Customers

If you think social media marketing is all about selling and promoting, rethink.

Successful brands connect and engage with their social media audiences to build lasting relationships.

For instance, when they share something on a platform, they respond to whoever leaves a comment or question to provide them any assistance they may need.

Rather than selling your products or services, you can simply ask your social media followers questions about your products or share something that could make life easier for your audience.

This way, you build trust and show them how much you care about their needs and opinions.

It’s always a must to serve people first before asking them to invest with you.

For example, one of our best social media strategies that we use is our Entrepreneur Cooperative Facebook Community.

We use this Facebook group as a place to talk about life and business, share cool thoughts and strategies, and really just get to know other like-minded people like us.

A Facebook group is a great way to use social media to grow a loyal audience of people who will advocate for your business or brand for a lifetime.

3. SMM Generates More Leads & Conversions

Platforms like Facebook, Instagram, Twitter, and Linkedin allows companies to generate leads. You can use a mix of paid and organic tactics to boost conversions.

Video marketing, paid ad campaigns, giveaways, and email opt-ins are some of the leading strategies to get prospects into your sales funnel.

For example, running a giveaway campaign on Facebook can help you boost your list of qualified email addresses.

Since everything happens online, SMM is a measurable, quicker, and easier way to build a database of prospects. With increased visibility, your business finds plenty of opportunities for conversion.

Compelling content can lead your social media followers to your company’s website and turn them into loyal customers.

4. SMM Gives You A Leg Up On Competitors

 

How to find your competitors

 

There’s a lot to learn from your competitors’ social media presence, especially if you have just started exploring social media and lack good marketing ideas.

Progressive companies always monitor their competition to see what’s working for them and whatnot. Tracking what your competitors are up to should be a key part of your social media marketing strategy.

You can start experimenting with things that are working for your competitors.

For example, if paid Facebook ads are generating good results for your competitors, you should try it too. However, you shouldn’t copy your competition in a way that could hurt your reputation. Make sure to stand out.

If you would like to see what type of Facebook ads your competitors are showing their audience, you can see everything they are doing by visiting Facebooks ad library, here.

The ad library provides advertising transparency by offering a comprehensive, searchable collection of all ads currently running from across Facebook apps and services, including Instagram.

5. SMM Is Cost-Effective

Social media marketing is probably the most cost-efficient and diverse way of promoting a business.

It doesn’t cost anything to create a profile on most social networking sites. In case you want to run a paid campaign to boost your content, the cost is relatively low as compared to other advertising platforms.

When done well, your chances of producing greater returns on your investment are higher. If paid advertising is a part of your social media marketing strategy, be sure to start small and work your way up as you become more comfortable.

There’s always something you can do to improve your digital advertising results. One of the benefits of social media marketing is that it allows you to track your performance and fine-tune your strategy using real-time data.

The Application Of #R3MAT Method In Social Media Marketing 

While social media can produce numerous benefits for businesses, it’s important to have a result-oriented strategy in place.

Before we dive into explaining how to create a successful social media marketing strategy, let’s find out what #R3MAT has to do with your marketing efforts.

 

how to do social media marketing

 

Today, digital marketers have to create personalized experiences across channels. While growth possibilities are endless, you have to consistently deliver the right message to the right audience at the right time (#R3MAT).

Your marketing efforts could go down the drain if you fail to deliver the right context.

Context matters 

As mentioned earlier, more than 3 billion people use social media around the world. These people have dozens of moments that create billions of signals which include both context and intent.

To be more relevant and effective, you need to make sure the context is clear. In other words, you need to understand the psychology of what people do when they use a particular platform. People use different social media channels with a different mindset.

What is your audience looking for when they are on Facebook? Does your content on Facebook reflect your audience’s needs and interests?

Be sure to take into account the context when creating content, and don’t interrupt the user experience. Reach people at the right time and with the right message in a way that adds value to their overall experience.

How To Create A Social Media Marketing Strategy 

Similar Post: 6 Ways To Engage Your Organic Search Traffic On Social Media

Social media is big. It’s not as simple as it might look.

One can easily get overwhelmed when figuring out a strategy to promote one’s business. Nonetheless, creating a successful social media marketing strategy doesn’t have to be a painful process.

Your strategy is like a plan that covers everything from your goals to actions.

The more clear your plan is, the more result-oriented it will be. Plan things in a way that is attainable and measurable.

And once you have a clear plan in place, it is crucial to have a all-in-one ecosystem that will run your online business smoothly.

We have used a number of online platforms, but we have found that Kartra is the best solution for the average joe and the experienced online wizard. If you’re curious, try their 14-day trial for $1 to see if it is a happy solution for your online empire.

 

The Clubhouse Creator

Here is a 7-step plan to develop a winning social media marketing strategy:

Step 1: Set Clear Goals And Metrics

What do you want to gain from your social media presence? Whether you want to increase your reach with followers or earn more dollars and cents, clearly define your goals and metrics.

Why is your company active on social media in the first place? Without having a clear goal in your mind, you won’t be able to determine the right direction.

Therefore, set your goals using the S.M.A.R.T goal framework, which means each of your goals should be:

  • Specific: the more specific you are with your goals, the easier it will be to set a clear strategy and expectations. If you want to increase brand awareness, be specific on how you want to do that. Let’s say your goal is to increase your Instagram following by 250 new followers per month.
  • Measurable: When you set specific goals, it becomes easier to measure your success. If you’re not getting 250 new followers per month, you can tweak your strategy to improve results.
  • Attainable: Sometimes companies get too ambitious and end up setting unrealistic, unattainable goals. Be sure your target is achievable given your resources. Now, it’s quite attainable to generate 250 new followers on Instagram.
  • Relevant: How your social media marketing goals are going to impact your bottom line? Will increasing your Instagram following help you achieve your business goals? Relevant goals are aligned closely to a business’s objectives.
  • Time-bound: Make sure to set deadlines. Again, be realistic when doing so.

It might be difficult to find out how much value the increase in your social media following would bring to the table. Therefore, it’s advisable to focus on metrics like conversion rates, click-through, and engagement.

You may set different goals for each social media network and track your performance accordingly.

Step 2: Research Target Audience

 

What is social media marketing

 

Learn as much about your audience as possible.

Your social media target audience is a group of people who are most likely to be interested in your business. They would share common demographics and behaviors.

As you research your target audience, don’t hesitate to be highly specific. It will allow you to get into finer details and craft relevant content.

You can’t target everyone. Or, your target audience is not everyone active on social media, especially when you run a small business.

Here are a couple of steps to identify and target the right audience: 

Create audience personas 
Creating audience personas is about developing a fictional representation of your ideal customers. In other words, personas draw a clear picture of your perfect customers.

Whether your audience is baby boomers or millennials, high school students, or senior citizens, create a persona to hone in on a more actionable, focused strategy. Use factors like age, location, language, average income, interests, spending power, and pain points.

Let’s say your audience is a group of single moms in their late 20s who live in big cities and do a full-time job. Take these abstract collections of demographics and characteristics to create a persona.

Use data 
Don’t just assume things when researching your target audience. Instead, use data to make well-informed decisions.

Let’s say your target audience is millennials.

Now, use data to select the right social media channels for your strategy.

Social media analytics gives you tons of actionable information about who your followers are, what they do, where they live, and how they interact with businesses on social media. Use these insights to better identify your audience.

Step 3: Research Competitors

Your competitors are using social media.

Aren’t they?

Dig deep into what your competition is up to.

You can gain valuable insight by simply reviewing your competitors’ social presence. Competitors analysis tools can be of great help in this regard.

Conduct a competitive analysis 
There’s a lot you can learn from your competitors; for example, what strategies are and aren’t working for them.

A competitive analysis not only identifies your competitors but also gives you a good sense of what you can expect from your social presence.

Follow these steps to have a clear picture of who you’re competing against:

  • Identify your competitive keywords: prepare a list of relevant keywords with data on competition and search volume. These keywords will help you narrow your definition of competitors.
  • Find out who’s ranking for your targeted keywords: Select the top 10 keywords that are most relevant to your business. Plug them into Google to find your top competition.
  • Browse social using your keywords: Now use your top keywords to see who comes up top in social results. For instance, plug those keywords in the Facebook search bar to see who shows up.
  • Find out brands your audience is following: Twitter Analytics and Facebook Audience Insights help marketers find what other brands their audience follows.

You would be able to build a long list of potential customers after trying these techniques.

However, narrow your list down to only five brands that are most closely competing with you on social media.

And then you can perform a SWOT analysis to analyze your business and the competition in terms of strengths, weaknesses, opportunities, and threats.

Analyzing the way your competitors are using social media to boost business growth will help you spot opportunities. This doesn’t mean you need to copycat your competitors.

If your competitors focus largely on Facebook, for example, you might try other networks where your audience is underserved.

Pro Tip: Watch the comments and reviews of your competitors’ social media pages to see what their customers are complaining about or requesting.  Social listening is an effective way to keep an eye on your competition.

When you figure that out, go and create content on those specific requests and close the gap.  This gives you a major advantage over your competitors.

 

How to monitor social media comments

 

Step 4: Determine Which Social Media Platforms You Will Advertise On

As discussed earlier, not all social channels are created the same.

Each platform has its own rhythm and a particular set of users with their own characteristics as to how they interact with content.

A person using YouTube to watch their favorite show might not use Linkedin for the same reason.

Since there are hundreds of social media platforms out there, you can’t just include every platform to your strategy.

Also, you can’t publish the exact same content on every platform. So, it’s important to do some homework when choosing ideal platforms for your marketing strategy.

Here are some tips for selecting the right social media platform:

Consider audience demographics 
What do you know about your customers? Are they younger, older, male, or female? We’ve already covered how a brand can develop a better understanding of its audience.

When you study demographics, you’ll be able to identify the platforms that fit your strategy.

For example, developing a Snapchat presence for your business might not be a good idea if your largest customer segment is 60 years or older women. Likewise, Building a presence on Pinterest would be a waste of your efforts if your target audience is only men.

In many cases, Facebook and YouTube will deliver the best return; in others, it might be Google or Linkedin. Again, data is your best friend when it comes to finding out what social media platforms your target audience loves to spend time on.

Align on your business goals 
It’s also crucial to consider your business goals when adding social networks to your strategy. For instance, you can prioritize Twitter to improve your customer care efforts. If you want to show your offerings in a visually compelling way, Instagram would be a great choice.

The key here is to align platform benefits with your business goals.

Pro Tip: Find a happy medium between where your customers are and what you’re comfortable with using or advertising on.

The Clubhouse Creator

Step 5: Create Engaging Content

At this point, you should have a good idea of what platforms to cover. It’s time to talk about content and how to make it more relevant and engaging.

Creating shareable and enjoyable content boils down to understanding the psychology of your audience. You can then understand exactly what makes them happy and excited.

Content is whatever you post: a tweet, a photo of your product on Instagram, a Facebook status update, a blog post on LinkedIn, and so on. You need to custom-tailor your content to each platform AND keep it relevant to your audience.

Similar Post: What Is A Content Creator?

Perform keyword research 
While keyword research and analysis is critical to achieving success with search advertising, conducting keyword research can dramatically improve your visibility on social media.

Whether your target audience is on Instagram, Facebook, or YouTube, determine which keywords your audience use to find their favorite content on social media.

It will enable you to uncover the wants and needs of your audience.

Researching and identifying the right social media keywords will give you a clear idea of how to structure your message effectively.

The process guides you across activities from optimizing videos to image tagging.

Let’s say you want to create a blog post. Keyword research will help you create exactly what your audience is searching for. There are a bunch of amazing keyword research tools that can make your life easier.

You want to create content that people need and want. So, spend some time finding the exact phrases your social media audience is using to find content.

Setup social media pixel 
A pixel is a code that you place on your website to track users as they interact with your Facebook ads and website.

This will help you track conversions from Facebook Ads, optimize ads, remarket to your page visitors, know which pages they have visited, and to see if someone has completed your desired action.

 

How to setup a Facebook pixel

 

You can install Facebook pixel even if you’re not using Facebook ads.

It will start gathering data right away so that you don’t have to start from scratch when creating your first Facebook ad.

And if you need more help setting up your Facebook pixel, I can walk you through the steps here. 

Pro tip: Context is more important than content.

Step 6: Advertise Social Media Posts

It’s hard to get your content noticed on the web, especially on social media where almost half of the content gets zero shares.

To make the most of your social media, follow the 80/20 rule which says, “spend 20% of your time creating content and the rest (80%) promoting it”.

I am sure you have heard the phrase, “If content is king, distribution is queen”.

Content creation is a time-consuming process. If you create great content in the first place, it would become a lot easier to drive engagement. Unfortunately, most people don’t post high-quality content and end up producing nothing for their business.

So, first of all, your content should offer exactly what your audience is looking for. And then you can boost engagement and visibility using paid social.

Most of the leading social media platforms allow you to run advertisements. You can run paid social campaigns to meet specific business goals at a relatively low cost.

Pro Tip: When creating ads, create different versions of ads with different messaging to ensure the most and best engagement. This helps you speak to each person individually.

Step 7: Analyze Results Frequently

Your social media marketing strategy is a major part of your overall marketing plan. It’s hard to get it right the first time.

As you start to implement your strategy and measure performance, you may find that some of your tactics don’t work as well as anticipated.

Therefore, it’s essential to analyze your results so that you identify and fix issues.

What Should You Be Tracking?

From post engagement percentage to follower counts, social media metrics can be confusing. However, you must determine and track the right metrics based on your goals.

For every goal, you need a related metric.

Let’s say your goal is to increase conversions from social by 25% in a 2-month span.

To achieve this, you launch a campaign that includes ads and influencers. To analyze your results, you need to look at the social traffic and conversion rate metric in your website analytics.

Metrics that really matter: 

  • Volume: How many people are talking about your brand or campaigns? Volume is the easiest metric to measure. Facebook Insights, for example, measures how many unique users have posted something to their walls that talk about your brand.
  • Reach: It is a measure of potential audience size. It answers how far is your content disseminating.
  • Engagement: What is your audience doing to engage and spread your content? Facebook shares and Twitter retweets tell you who is spreading your content, while likes, comments, and reactions are helpful to know who is responding to your content.
  • Influence: Is your social media content powerful enough to encourage your followers to actually do anything? Having millions of followers is one thing, creating an impactful social media presence is another.
  • Share of voice: What percentage of the overall conversation about your industry talks about your business compared to your leading competitors. Share of voice is a key metric if you want to know how well your social media marketing strategy is doing.

It’s important to re-evaluate your strategy regularly based on data and insights. You can also use analytics to test things against one another.

Refine your strategy based on what’s working and what’s not.

How Often Should You Post On Social Media?

 

When is the best time to post on Instagram

 

If you post too infrequently, your followers will forget your brand. If you post too often, they might find your brand overcrowding their feed.

On Facebook, businesses with less than 10,000 followers that post more than 60 times a month receive 60% fewer clicks per post than those companies that post 5 or fewer times a month.

Don’t overwhelm your audience with content. Be selective about what you’re sharing.

Let’s put it this way: creating a single loveable video is better than stuffing your audience with 100 videos that don’t deliver any value.

Pro tips for creating the best social media experiences for your audience 

  • Be responsive: Engage with those who respond to your content or share something on your pages – responsiveness encourages more conversions.
  • Have clear goals: Make sure you know what you’re going after.
  • Be consistent: Post often and at a comfortable rate. Schedule your posts in advance if possible.
  • Have a theme: Choose themes for specific days of the week to boost engagement.
  • Tell a story: Engage customers on social media with brand storytelling.
  • Do it with passion: Or not at all.
  • Communicate: Share everything with your team; goals, FAILURES, and success.
  • Be a trendsetter: Don’t just follow trends, be a source of inspiration for others.
  • Use remarketing audiences: Don’t forget to use your remarketing audiences.

Final Thoughts + Resources

I hope this guide will help you finally create a social media marketing strategy that works.

There are over 200 social media websites. Build your presence on at least a few of them. Be where your audience is. Stay up-to-date with all the latest trends and technologies to succeed.

There’s no better growth strategy for your business than social media marketing that is incorporated with a killer influencer marketing strategy.

social media marketing kya hai in hindi

Social Media Marketing क्या है और क्या है फायदे?

क्या आपने कभी सोशल मीडिया मार्केटिंग क्या है (Social Media Marketing in Hindi) के बारे में सुना है? लेकिन आपने जरुर Social Media के बारे सुना होगा. क्यूंकि आप अपने रोजमर्रा के जिंदगी में Social Media जैसे की Facebook, Twitter, Instagram का इस्तमाल करते हैं. क्या आपने कभी ये सोचा है की इन सभी Social Media की मदद से भी marketing की जा सकती हैं.

जी हाँ दोस्तों इन सभी के इस्तमाल से भी अच्छी खासी marketing की का सकती है. Marketing का मतलब है की लोगों को अपने Brand के विषय में बताना और लोगों को ये चीज़ बताने के लिए ऐसे जगहों की जरुरत हैं जहाँ की लोगों का हमेशा से जाना आना रहता है और ऐसे में Social Media से ज्यादा सही जगह शायद ही Advertisers को कहीं और मिले.

आजकल Social Media Marketing एक बहुत ही Powerful तरीका बन गया है किसी भी business के लिए. क्यूंकि ये किसी भी business के लिए उपयुक्त है. अभी तो पहले से ही Customers अपने प्रिय Brands के साथ interact कर रहे हैं. इसलिए यदि आप अपने audience के साथ Social Platforms जैसे की Facebook, Twitter, Instagram और Pinterest में interact नहीं कर रहे हैं तब आप बहुत कुछ miss कर रहे हैं.

यदि आप Social Media का सही इस्तमाल करें तो आप भी अपने Business में remarkable success प्राप्त कर सकते हैं और आपके Sales, Brand value और Authority सभी चीज़ें बढ़ सकती है.

जी हाँ दोस्तों आप सब भी दुसरे existing company के जैसे ही अपने Blogs को भी अच्छे तरीके से promote कर सकते हैं. अपने readers के साथ अच्छे engagement से अपने blog का Brand Value को बढ़ा सकते हैं. ऐसा इसलिए क्यूंकि Social Media आपको ये मौका दे रही है की आप अपने readers के साथ और ज्यादा interact करें ताकि आप उनके जरूरतों को पहचान सके और उन्हें solve करने की चेष्टा कर सकें.

इसलिए मैंने सोचा की क्यूँ न आप लोगों की Social Media Marketing और कैसे हम इसका इस्तमाल कर सकते हैं के बारे में जानकारी दे दी जाये ताकि आप भी इसका सही इस्तमाल अपने Blogs में कर सकें. तो फिर देरी किस बात की चलिए शुरी करते हैं और जानते हैं की आखिर ये Social Media Marketing क्या होता है.

 

सोशल मीडिया मार्केटिंग क्या है – Social Media Marketing in Hindi

Social Media Marketing एक Internet Marketing का एक form है जहाँ हम ऐसे हजारों content create और share करते हैं Social Media पर केवल अपने या किसी दुसरे company के Marketing और Branding Goals को achieve करने के लिए.

जैसे की हम जानते हैं की Social Media Websites से marketers ऐसे बहुत से strategies का इस्तमाल करते हैं अपने Content को promote करने के लिए. बहुत से social networks users को allow करते हैं अपने detailed geographical, demographic और personal information प्रदान करने के लिए जिससे की Marketers अपने content को कुछ इसप्रकार बनायें जो की Users के लिए लाभदायी हो.

क्यूंकि Internet की audience ज्यादा segmented होती है इसलिए Companies को अपने resources को focussed तरीके से अपने निर्धरित audience को target करने में आसानी होती है.

इसलिए इन Social Media Strategy का कुछ ऐसे इस्तमाल करना चाहिए जिससे की ये User’s का ज्यादा attention अपनी और खींचें. जिससे की हो सकता है की वो कुछ action लें जैसे की कोई product को खरीदना या किसी content को share करना.

इसलिए सही तरीके से यदि Social Media Marketing का इस्तमाल किया गया तब बहुत ही जल्दी और अच्छे तरीके से कोई भी company अपने products को sale कर सकता है और अपने Brand Value को बढ़ा सकता है.

Social Media Laws क्या है

वैसे देखा जाये तो इन Social Media Laws के बारे में हम सब पहले से जानते ही हैं लेकिन ऐसा हो सकता है की आप कुछ चीज़ों को miss भी कर सकते हैं इसलिए मैंने इनके बारे में और के बार निचे लिख दिया है.

1. The Law of Listening
Social Media और Content Marketing में यदि सफलता पानी है तब आपको कम बोलकर ज्यादा सुनना चाहिए. आपको अपने Target audience के content को अच्छे तरीके से पढना चाहिए और ऐसे discussions में शामिल होना चाहिए जहाँ आप ये जान सके की उनके लिए क्या important है. तभी जाकर कहीं आप अच्छे content create कर सकते हैं और उनमें कुछ value add कर सकते हैं.

2. The Law of Focus
आपको अपना Blog में पूरा Focus रहना है. क्यूंकि अगर आप सभी चीजों में अपना ध्यान देंगे तब आप किसी में भी सफल नहीं होंगे. आप अपने अच्छे content में focus कर ज्यादा audience लाने के बारे में सोचना चाहिए.

3. The Law of Quality
Quality हमेशा से Quantity से बेहतर रहा है. इसलिए ये बेहतर है की आपके पास 1000 online connection ऐसे हों जो की आपके content को पढ़ते हों और उसे share करते हों, और न की 10,000 online connection ऐसे जो की आपसे एक बार connect होने के बाद दूसरी बार आपसे न मिलें.

4. The Law of Patience
Social Media में सफलता रातों रात नहीं आता, बल्कि इसके लिए आपको कठिन परिश्रम करना पड़ता है और सही समय का इंतजार करना पड़ता है. इसलिए आप में Patience का होना सबसे जरुरी बात है.

5. The Law of Compounding
Compounding का funda ही है की लगातार और Patience के साथ कोई भी काम को करना बेहतर results के लिए. और अगर हम अच्छे और quality content हमेशा publish करते रहें तब धीरे धीरे लोग उसे देखने जरुर आयेंगे और ऐसे ही हमारा online database बढेगा. जो की भविष्य में बहुत ही अच्छे results देंगे.

6. The Law of Influence
आपको हमेशा ऐसे online influencer को खोजना चाहिए जिसकी market में बहुत demand है. और जो आपके products, serices और business में interest लेता हो. ऐसे लोगों के साथ आपको connect कर लेना चाहिए और आगे चलकर उनसे अच्छी bonding भी करनी चाहिए.

और हो सकता है वो आपके products को अपने followers के साथ share करें, और जिससे आपको बहुत फायेदा होने वाला है.

7. The Law of Value
अगर आप दिन भर केवल Social Media में अपने products और Services को share करते रहें तो हो सकता है की लोग आपके चीज़ों की कदर न करें. इसलिए आपको अपने content के ऊपर ज्यादा ध्यान देना चाहिए. क्यूंकि अच्छे contents ही आपके products को ज्यादा value प्रदान करते हैं.

8. The Law of Acknowledgment
जैसे की अगर कोई आपसे in-person मिलने को आये तो आप उसे ignore नहीं करते. ठीक वैसे ही अगर कोई आपको Online में बात करना चाहता है तब भी आपको उसे ignore नहीं करना चाहिए. क्यूंकि ऐसा करने से उन लोगों का आपके ऊपर विस्वास बढ़ता है.

9. The Law of Accessibility
जब भी आप कोई article publish करते हैं तब आपको उसके बाद present रहना चाहिए और न की वहां से गायब हो जाना चाहिए. इसका मतलब है की आपको consistently content publish करना चाहिए और लोगों के comments का जवाब भी देना चाहिए इससे वो आपसे खुलकर अपना doubts पूछ सकते हैं. जिससे उन्हें आप तक पहुँचने में ज्यादा समय नहीं लगेगा.

10. The Law of Reciprocity
आपको एक दुसरे का content share करना पड़ेगा. क्यूंकि ऐसे नहीं हो सकता की दुसरे केवल आपके contents को share करें. इससे आप दोनों में अच्छी understanding होगी जो की भविष्य में आप दोनों के लिए बहुत काम आएगी.

कैसे सोशल मीडिया मार्केटिंग आपके Marketing Goals को हासिल करने में आपकी मदद करती है

Social media marketing से आप अपने बहुत से Marketing Goals को achieve कर सकते हैं जो की कुछ इसप्रकार हैं :

  • इससे आपकी Website traffic बढ़ सकती है
  • इससे आप दूसरों के साथ बातचीत कर अपने relation को और मजबूत कर सकते हैं
  • इससे आपकी Brand Awareness बढ़ सकती है और ज्यादा से ज्यादा लोग आपके बारे में जानेंगे
  • इससे आपकी एक अलग Brand identity बनेगी और एक positive brand association
  • इससे आप अपने Audience के साथ बेहतर interact कर सकते हैं जो की आपके Brand value के लिए अच्छा है

जितना ज्यादा और बड़ा आप अपने audience के साथ engaged रहेंगे Social Media Network में उतनी आसानी से आप अपने Marketing goals को achieve कर सकते हैं.

Best Social Media Marketing Tips

क्या आप Social Media Marketing के लिए तैयार हैं? तो चलिए जानते हैं कुछ ऐसे बेहतरीन tips जो की आगे चलकर आपके बहुत काम आने वाले हैं.

1. Social Media Content Planning
जैसे की मैंने पहले भी कहा है की एक Social Media Content Planning की जरुरत बहुत ही ज्यादा जरूरी है. जैसे की Keyword Research और Competitive Research से हमें ऐसे बहुत से ideas मिल जायेंगे जो की हमारे audience को बहुत पसंद आयेंगे.

2. Great Social Content
दुसरे Online Marketing के पहलुओं जैसे ही Social Media में आपके Content की demand सबसे ज्यादा है. इसलिए ये हमेशा ध्यान दीजिये की आपको निरंतर अच्छे contents के साथ बेहतर images, videos, info-graphics का भी इस्तमाल करना है जो की आपके contents को और भी ज्यादा आकर्षक बनायेंगी.

3. Consistent Brand Image
Social Media की मदद से आप अपने Brand image को चारों तरफ फैला सकते हैं. लेकिन यहाँ ध्यान देने वाली ये बात है की आपको अपने Brand के unique image के साथ हमेशा से जुड़ा रहना है जिससे की लोगों का आपके ऊपर trust आएगा.

4. Social Media for Content Promotion
Social media marketing एक बहुत ही बेहतरीन माध्यम है अपने best Site, blogs के contents को readers तक पहुँचाना. एक बार आपके अच्छे followers बन गए तब आप उन्हें अपने सारे नए contents के साथ परिचित करा सकते हो. जिससे की धीरे धीरे आपके और भी ज्यादा Followers बनाना चालू हो जायेंगे.

5. Sharing Curated Links
Social media का इस्तमाल अपने marketing के लिए करना बहुत ही अच्छी बात है. जिससे की आपके यहाँ slowly बहुत सारे Followers आयेंगे. अगर आपको लगे की कुछ अच्छे information के links को आपके followers पसंद करेंगे तो जाहिर सी बात है की आपको उनके links को जरुर share करना चाहिए. इससे हो सकता है की बदले में वो भी आपके Posts को Share करें.

6. Tracking Competitors
हमेशा से अपने competitors के प्रत्येक move को ध्यान से analyse करना चाहिए इससे आपको बेहतर data मिलेंगे जैसे की Keyword research और दूसरी Social media Marketing insight. यदि आपके Competitors कुछ ऐसा techniques का इस्तमाल कर रहे हैं जो की उनके लिए फायेदेमंद है तो आपको भी उनका इस्तमाल करना चाहिए. लेकिन आपको उनसे बेहतर करना पड़ेगा नहीं तो आपको आपके जरुरत की result नहीं मिलेगी.

Social Media Platforms

वैसे देखा जाये तो Social Media Platforms की कोई कमी नहीं है. क्यूंकि demand के अनुसार ऐसे बहुत से Social Media Platform आज मेह्जुद है जिनका इस्तमाल लोग आजकल कर रहे हैं. जैसे की Facebook, Youtube, Google+, Twitter, LinkedIn, Pinterest, Tumbler और Instagram इत्यादि. अब बात आती है की कैसे ये चुनें की आपके लिए कोन सी Social media platform बेहतर है.

कैसे Best Social Media Platforms for Marketing को चुनें

जैसे की मैंने पहला भी कहा है की हमारे सामने ऐसे बहुत से Social media platform मेह्जुद हैं. लेकिन यहाँ हम ये समझेंगे की कैसे हम सही Social Media Platform का चुनाव करेंगे अपने लिए. क्यूंकि अलग अलग social media marketing sites की अलग अलग requirements होती है इसलिए हमें uniques strategy बनानी पड़ेगी सभी platform के लिए.

Social Media Marketing के लिए Facebook का इस्तमाल

Facebook एक ऐसा Platform है जहाँ लोग relax करने के लिए आते हैं अपने दोस्तों के साथ chat करने के लिए. इसलिए ऐसे environment में हमें अपने tone को light और friendly रखना पड़ेगा. Facebook Business Fan Page के design से ही हमें careful attention देना पड़ेगा, उसके layout में, Visual Components में. ऐसा इसलिए क्यूंकि अगर कोई व्यक्ति आपके Fan Page पर आये तो उसे इसमें कुछ अच्छा experience हो और वो इसमें से कुछ positive feedback लेकर अपने friends और Family में इसके बारे में Share करे.

Social Media Marketing के लिए Pinterest का इस्तमाल

Pinterst एक बहुत ही fast growing Social Media Marketing trend है. ये Image-centered platform है जिसे retail को ideal मानकर बनाया गया है. लेकिन आप भी Pinterest का सही इस्तमाल कर lead generate कर सकते हैं.

Pinterest दुसरे business को ये मौका देती है की आप अपने products को लोगों के सामने लाओ, वहीँ eye-catching और unique pinboards के मदद से अपने Brand personality को बढ़ाने में सहायता करता है. अगर आप pinterest का इस्तमाल करना चाहते हैं तब ये बात हमेशा ध्यान में रखिये की इस social network का primary audience female हैं.

Social Media Marketing के लिए Twitter का इस्तमाल

Twitter एक ऐसा Social Media Marketing Tools हैं जिसकी मदद से आप अपने updates को web में broadcast कर सकते हैं. आप जिस field में हैं आपको उन्ही followers में अपने tweets को broadcast करना है. और बदले में आपको भी follow करेंगे.

यदि कोई customer आपके बारे में कुछ अच्छा कहा तो उस tweet को re-tweet करना बिलकुल भी न भूलें. और अपने audience का यथा संभव answers देने की चेष्टा करें.

Social Media Marketing के लिए LinkedIn का इस्तमाल

LinkedIn बाकि Social Media से अलग ज्यादा professional marketing site है. LinkedIn Groups में आपको एक निर्धारित industry से तालुक रखने वाले मिल जायेंगे जो की समान सोच रखने वाले होते हैं. ये नए Job Posting और general employee networking के लिए भी बहुत अच्छा है. इसमें आपको अपने Customers को आपको उत्साहित करना चाहिए की वो आपके LinkedIn Profile दूसरों को recommend करे.

Recommendations से ये प्रतीत होता है की आपका business ज्यादा trustworthy और Credible है. आपको LinkedIn के Questions section में जाकर answers देने चहिये जिससे लोगों का आपके ऊपर ज्यादा trust होगा.

Social Media Marketing के लिए YouTube का इस्तमाल

जैसे की हम जानते हैं की text, audio की तुलना में Video ज्यादा आकर्षक प्रतीत होता है. इसलिए ऐसे बहुत से companies है जो की videos को केवल viral करने के उम्मीद से बनाते हैं जिससे उनको ज्यादा सफलता नहीं मिलती. क्यूंकि लोगों को अच्छे content की जरुरत होती है. इसलिए आपको ऐसे content बनाने चाहिए जो की देखने में अच्छा हो और उससे कुछ सिखने को मिले.

Social Network Marketing के Advantages

  1. Cost
    अगर हम दुसरे Social Network marketing social media की बात करें तो उनकी तुलना में ये बहुत ही ज्यादा inexpensive है. यहाँ पर आप अलग अलग platform में account बनाने के पैसे नहीं पड़ते बल्कि ये एकदम free हैं. वहीँ Post करने के भी पैसे नहीं पड़ते. इससे आप बड़े आसानी से दुसरे लोगों तक अपने नए updates भी पहुंचा सकते हो और वो भी बिलकुल मुफ्त.
  2. Audience को engage करना
    Social networks business को allow करती है engage होने के लिए अपने target audience के साथ और उनके साथ interactive relationships की स्थापना करने के लिए.

Social Network Marketing के Disadvantages

  1. Time
    Social Network Marketing का मुख्य problem है की इसमें Business को expand करने के लिए बहुत समय लगता है. ये Social media marketing campaigns one-shot affairs नहीं है और इनको समय समय में nurtured करने की जरुरत है. वहीँ बड़ी companies के पास extra manpower है जो की वो इस्तमाल कर सकते हैं अपने Promotion के लिए. लेकिन छोटे companies के लिए ये एक बड़ी चुनौती हो सकती है.
  2. Direct advertising social media पर काम नहीं करती
    Businesses हमेशा से social networks का इस्तमाल कर अपने products को बेचना चाहती है. लेकिन ऐसा करने से लोग आपके तरफ आकर्षित नहीं होंगे. इसलिए आपको अपने Ads को और ज्यादा attractive करने की जरुरत है. इसके साथ आपको specific traffic को target करना है अच्छे results के लिए.
  3. Risks
    Social Media के community nature को ध्यान में रखते हुए हमें इसके risks के बारे में पता होना चाहिए. किसी भी customer, ex-employee, or competitor (चाहे वो true or false) के द्वारा की गयी negative posting आपके Business के reputation को बहुत नुकसान पहुंचा सकती है. इसलिए जितनी अच्छी ये Social Media Marketing है उतनी ही डरावना इसका दूसरा पहलु भी है.

इसके साथ ही Social network marketing एक ऐसी प्रकार की marketing है जिससे की बहुत से small businesses को इससे फायेदा हो सकता है और हो रहा है, अगर हम ये पता कर पायें की हमारे customers क्या सोच रहे हैं और उनकी क्या जरुरत है.

डिजिटल मार्केटिंग में सोशल मीडिया की क्या भूमिका है?

डिजिटल मार्केटिंग में सोशल मीडिया की बहुत ही बड़ी भूमिका है। सोशल मीडिया के ज़रिए ज़्यादा से ज़्यादा लोगों तक पहुँचा जा सकता है, साथ में ब्रांड awareness की जा सकती है एक बड़े दर्जे की।

सोशल मीडिया मार्केटिंग का अर्थ क्या है ?

सोशल मीडिया मार्केटिंग का मतलब होता है सोशल मीडिया प्लाट्फ़ोर्म जैसे की Facebook, Instagram, Twitter, LinkedIn का इस्तमाल करना बिज़्नेस और ब्रांड की मार्केटिंग करने के लिए।

क्या सोशल मीडिया मार्केटिंग इफ़ेक्टिव होते हैं आज के दौर में?

जी हाँ, सोशल मीडिया मार्केटिंग काफ़ी ज़्यादा इफ़ेक्टिव होते हैं आज के आधुनिक इंटर्नेट युग में। जहां हर किसी के पास इंटरनेट और स्मार्ट फ़ोन महजूद है। ऐसे में सभी के पास आसानी से पहुँचने के लिए आप सोशल मीडिया मार्केटिंग का भरपूर इस्तमाल कर सकते हैं।

आज आपने क्या सीखा

मुझे पूर्ण आशा है की मैंने आप लोगों को Social Media Marketing क्या है के बारे में पूरी जानकारी दी और मैं आशा करता हूँ आप लोगों को Social Media Marketing के बारे में समझ आ गया होगा.

मेरा आप सभी पाठकों से गुजारिस है की आप लोग भी इस जानकारी को अपने आस-पड़ोस, रिश्तेदारों, अपने मित्रों में Share करें, जिससे की हमारे बिच जागरूकता होगी और इससे सबको बहुत लाभ होगा. मुझे आप लोगों की सहयोग की आवश्यकता है जिससे मैं और भी नयी जानकारी आप लोगों तक पहुंचा सकूँ.

मेरा हमेशा से यही कोशिश रहा है की मैं हमेशा अपने readers या पाठकों का हर तरफ से हेल्प करूँ, यदि आप लोगों को किसी भी तरह की कोई भी doubt है तो आप मुझे बेझिजक पूछ सकते हैं.

मैं जरुर उन Doubts का हल निकलने की कोशिश करूँगा. आपको यह लेख सोशल मीडिया मार्केटिंग क्या है (Social Media Marketing in Hindi) कैसा लगा हमें comment लिखकर जरूर बताएं ताकि हमें भी आपके विचारों से कुछ सीखने और कुछ सुधारने का मोका मिले.

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